Mexico Cafeólogo Marsellesa
Jesús Salazar y Pablo Salazar
Light roast for filter and fruity espresso
 
A balanced and clean cup with a delicate and bright sweetness and a tea-like body.
 
TASTING NOTES Apple | Black Tea | Lemon
PRODUCER Cafeología La Finca, Jesús Salazar y Pablo Salazar
LAND Mexico 
VARIETY Arabica 
CULTIVAR Marsellesa
PROCESS Honey
CUPPING SCORE 88 points
CONTENTS 200 grams
 
Cafeologo
Trained as both a physician and a philosopher, Jesús Salazar first turned his gaze to coffee in 2010 and never looked back. His medical background lets him read the grain’s biology, while his philosophical lens reminds him that every cup is an ethical question. Founder—and coffee farmer—behind Cafeología, he ensures that cultivation, community wet mills, cafés, and exports reflect a commitment to quality and responsibility. Convinced that sensory quality is inseparable from the ethical relationships with the people who make it possible, he has dedicated his work to linking each step of the process. An international Cup of Excellence judge and CQI instructor, Jesús channels that global perspective back to the mountains of Chiapas, tracing human connections that travel from field to table.
 
Cafeología La Finca
La Finca expresses a hundred-year approach to coffee, founded in 2011 by Jesús and Pablo Salazar. More than a place, it is an ecosystem in dialogue with a community: territory, families, cloud forest, and coffee coexisting. Coffee growing is one meeting point between Cafeología and a landscape entrusted to careful stewardship.
 
The method begins with contemplation: feel, learn, listen to, and perceive the forest before intervening. Then comes closeness with neighboring communities, and experience and coffee knowledge are applied with restraint, creating forest-grown coffees in respectful, measurable, and shareable ways.
 
Volume is not the goal—quality, learning, and continuity are pursued. Shade, living soils, selective picking, and precise washed and natural fermentations define the work. La Finca is an open workshop where growers, agronomists, baristas, and students work side by side, testing practices, measuring results, and returning knowledge to communities.
 
Jesús & Pablo Salazar
Two brothers, who for 41 years have walked together, turning brotherhood into a method: listen to the land, attune to people, then decide. Their answer to “a farm, what for?” is clear: La Finca is a hundred-year project, where forest, water, and community have a future. Not for quick returns, but to generate well-being, knowledge, and rootedness—every lot carrying both data and human presence.
 
Jesús and Pablo lead by bringing people closer, translating, uniting. Their decisions shape territories, teams, and tables, yet the center remains the same: care for people and nature.
 
Cerro Brujo 
An oasis in Chiapas’s Central Valleys, Cerro Brujo rises where the Sierra Madre meets the Highlands and Northern Mountains. Locals named it for the quiet magic of its cloud-draped ridges.
 
A Living Climate Map
On this ridge the air stays cool and humid. In 2023 rainfall totaled 1,113 mm, temperatures 15–26 °C. Thin, mineral Leptosols and Luvisols drain quickly, favoring shade coffee and native regeneration. Mist slows cherry maturation and keeps springs running.
 
A Mosaic of Cloud Forest & Water
Cerro Brujo is montane cloud forest as described by botanist Faustino Miranda: high floristic richness, rare endemics, a bridge between mountains, and a corridor fo migratory species. Beneath its canopy, caves, sinkholes, and springs form a karst system that recharges aquifers. Conserving this forest safeguards species, soils, and water for the valley below.
 
Climate and culture shape every lot: cool mist extends ripening, diverse canopy and mineral soils add depth, and a conservation-first approach keeps identity intact. Cloud forest can be conserved and productive at once.